Tag every donation link before you share it, so the donations report shows which campaign, ad or post, and channel each gift came from.
Saved on this device, so you can find a link again later.
A few habits keep every gift traced back to the right place.
Stripe only keeps letters, numbers, hyphens and underscores, and quietly drops anything else. Spaces become underscores here, and other characters are removed. Check the “will appear as” note under each box.
“Clean_Water_2026” and “clean_water” show up as two separate campaigns in the report. Pick from the suggestions that appear as you type.
The tag is what tells the report where a gift came from. Gifts through the plain, untagged donation link are counted as Direct / Organic.